What is the secret to a successful email marketing campaign?
Make it a personal experience.
Email marketing continues to be a successful channel for generating leads and increasing sales conversions, but if you want customers to open and engage with your emails, the content must appeal to them on a personal level.
Technology offers numerous ways to identify consumer behavior, demographic and buying patterns. It’s crucial you use these insights to identify what interests them and tailor your message for a more individualized approach.