Infographic: What trends spell success for email marketing?

Consumers are expecting more from email content, so brand managers must create targeted campaigns that focus on the individual. Consider these insights when developing your strategy.

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What is the secret to a successful email marketing campaign?

Make it a personal experience.

Email marketing continues to be a successful channel for generating leads and increasing sales conversions, but if you want customers to open and engage with your emails, the content must appeal to them on a personal level.

Technology offers numerous ways to identify consumer behavior, demographic and buying patterns. It’s crucial you use these insights to identify what interests them and tailor your message for a more individualized approach.

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