Infographic: Why great design gives you a competitive edge

Can better design elements result in bigger profits? When developing your brand, customer experience and more, aesthetic touches can matter a great deal.

That’s according to a five-year study by McKinsey & Co., which is the basis for an infographic from MDG Advertising.

The infographic makes the argument for aesthetics and solid structure by outlining what better design can do for your company.

Some benefits include:

  • Superior design helps to build a strong brand identity.
  • It enhances your brand credibility.
  • It improves customers’ experience with your brand.

To learn about the principles behind good design and how you can improve your branding and style, read the full infographic.


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