To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated?
“The age of infographics is dying, and most of them are quite bad,” Fishkin is quoted as saying. “The ones that have success do so in a slightly manipulative way. The embed gets linked back with very particular anchor texts that take advantage of search algorithms.”
The Clutch report cites a study by Moz and Buzzsumo, provider of a content discovery tool, that makes the case for content marketers to re-evaluate their dependence on infographics. Why? Because content that garners social shares typically is geared toward entertainment—listicles, videos, quizzes—whereas content that secures backlinks and earned media is geared toward information, such as research-oriented articles and opinion-based journalism, the study says.