Inside ‘Mission Control for Social Media’ at Gatorade

Gatorade’s flashy new “Mission Control for Social Media” looks something like the Starship Enterprise — or maybe “The Jetsons.” Corporate marketing and social media staffers spend hours monitoring gaudy, high-tech screens, terminals, channels, lights, and graphics to determine the play Gatorade is getting in the marketplace. Mashable ’s Adam Ostrow describes the new marketing hub as a “war room for monitoring the brand in real time across social media.&#822…

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