Inside the mind of a millennial

Research from consumer insights firm Scarborough offers some surprising information on 20-somethings.

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They might change the world, but not in the same manner of their parents, who took to the streets in protest or slacked their way into tech jobs.

According to research from consumer insights firm Scarborough, people between the ages of 18 and 29 are savvy consumers with aspirations of high social status. And of course, they’re tech savvy. For instance:

• 59 percent of millennials are “savers” rather than “spenders”;
• 65 percent agree that they like to compare prices across different sites before buying something online;
• They are 41 percent more likely than all U.S. adults to agree that they strive to achieve a high social status;
• Millennials are 26 percent more likely to agree that they consider themselves sophisticated;
• 33 percent agree they’re among the first of their friends and colleagues to try new technology products.

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