Inside one creator’s successful LinkedIn strategy

The smartest way to build visibility on LinkedIn is by showing up where the brands you want to reach can actually see you.

“Be proactive,” said Jayde Powell, creator and marketing strategist. “Tag brands you want to work with. Comment on their posts. Show up in their notifications.”

Speaking at the Communications Boot Camp Virtual Conference, Powell broke down how she uses visibility tactics to spark partnerships, earn speaking opportunities and grow her presence on the platform.

Show up where it matters

Before pitching anything, Powell said she focuses on engaging with brands by commenting on their posts, tagging them in her own posts, and sharing how a brand tie directly into her expertise.

One example of this is a recent partnership with Canva. Powell had been a longtime user of the design tool, but never worked with them.

To get noticed, Powell posted a playful video about designing her nail art using Canva’s color palettes, tagged the brand and continued jumping into the comments of Canva’s creator spotlights and product updates.

“I wanted them to see my name more than once,” she said. “You have to give brands a reason to remember you.”

This tactic paid off when Canva reached out with an official partnership.