Instagram announces ‘Stories’ ads, business analytics

The Snapchat-esque feature has more than 150 million active users. Marketers can soon reach them through ads posted between pictures and videos.

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Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high.

Soon, brand managers will be able to reach those users with full-screen ads.

On Wednesday, the company wrote in a blog post:

In the five months since it launched, stories has grown considerably. Now, more than 150 million Instagrammers use it daily. And stories is contributing to more content and engagement. In fact, one in five stories on Instagram gets a direct message from its viewers. And when it comes to stories from businesses, people are highly engaged. People and businesses have been discovering each other since the beginning—with 70% of Instagrammers following a business—so it’s no surprise that one-third of the most viewed stories are from businesses.

Instagram continued:

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