Instagram letting users download data, unveiling other features

The photo-sharing site will offer a tool for data portability, as well as new options for portrait photos and tagging posts with QR codes. How can PR pros make the most of them?

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Does your organization have great photos on Instagram that could be used for other PR efforts?

Until now, Instagram hasn’t offered tools to download photos from its database, forcing users to share a given Instagram post or find other visuals for their campaigns. The company says it is developing a data download tool, but it has been opaque about what data will be portable.

TechCrunch wrote:

Instagram has historically made it very difficult to export your data. You can’t drag, or tap and hold on images to save them. And you can’t download images you’ve already posted. That’s despite Instagram now being almost 8 years old and having over 800 million users. For comparison, Facebook launched its Download Your Information tool in 2010, just six years after launch.

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