Instagram opens ‘Stories’ ads to all marketers

Brand managers who are looking to reach millennials can now craft sponsored content to be placed between users’ posts. As the app’s user base grows, the opportunity is attractive.

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The Facebook-owned app has introduced geostickers—a feature that Snapchat pioneered—in Jakarta, Indonesia and New York City. Users that click on the stickers will be sent to a location page to see more Instaram photos from the tag’s region.

The feature is expected to roll out to more cities in the coming months.

If it entices more users to post stories, that’ll be good news for marketers, who now have the option to advertise in Instagram’s “Stories” section.

An company release said:

By optimizing for reach, you can show your ads to the maximum number of people in your audience and control how often they see your ads.

The feature, which is now open to all brand managers, can be found in Facebook’s Ads Manager or Power Editor. The photo or video (that’s 15 seconds or less) you upload will show between user’s posts.

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