Social Media Instagram publishes tips for brands Guideline one is to ‘be true to your brand.’ Of course, that’s easier said than done. By Kevin Allen@kevin_j_allenFeb. 17, 2014 SHARE Ragan Insider Premium Content 1. Be true to your brand 2. Share experiences 3. Find beauty everywhere 4. Inspire action 5. Know your audience To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.