Instagram reaches 700 million users

The image-based app has seen success in its Snapchat-esque features, which enable users to take pictures and share them quickly with friends and followers.

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The visual app’s growth doesn’t show signs of slowing down, either. It just hit a new milestone: 700 million users.

The Facebook-owned photo sharing app took only four months to gain its latest 100 million users, which places it at double the size of rival Twitter.

A company representative told TechCrunch:

Growth was driven by a number of factors, including our ability to better connect people with their friends on Instagram. We also took steps to simplify and improve our sign-up process, which helped bring in new people from all over the world.

The spokesman also confirmed to TechCrunch’s Josh Constine what many have speculated—that its cloned Snapchat features have “impacted growth and retention.”

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