On Tuesday, the Facebook-owned platform announced that it’s giving business owners the chance to have a different type of presence, similar to its parent company’s offering.
Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing.
In a company blog post, Instagram explained its push to offer marketers more:
With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.