Instagram rolls out brand profiles, analytics and promotion tools

The social media platform announced its newest offering for social media marketers, but beware: The move is most likely a step towards monetizing the app for ads.

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On Tuesday, the Facebook-owned platform announced that it’s giving business owners the chance to have a different type of presence, similar to its parent company’s offering.

Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing.

RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters.

In a company blog post, Instagram explained its push to offer marketers more:

With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.

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