Instagram rolls out ‘Lite’ version for international audiences

Facebook wants to attract more users worldwide. To do so, it’s using the rapidly growing image-sharing app and catering to those with less bandwidth.

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Instagram has its sights set on its next 1 billion users—but not all have fast internet connections or large data packages.

To entice those users and cater to audiences around the world, the platform recently launched a scaled-down version of its app, called Instagram Lite, in the Google Play Store. Though Instagram didn’t announce the version, a company spokesman confirmed the launch to TechCrunch.

TechCrunch reported:

The release follows Instagram’s revamped mobile website that launched last month, also designed for the developing world.

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