Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.

Hello, communicators:

Verizon Media’s head of global diversity and inclusion, Ramcess Jean-Louis, says that the company’s approach to becoming “the No. 1 employer of choice for African American’s” has three parts: empathy, advocacy and action.

He also reminds communicators that donations are “just a start.” Ensure that your diversity and inclusion strategies include actionable items and goals and aim to educate employees, leaders and other stakeholders.

Here are today’s top stories:

The platform’s head, Adam Mosseri, announced that Instagram is looking at how it “impacts communities differently,” promising to address harassment of black users, current account verification requirements, content distribution bias and algorithmic bias:

2/ Addressing the feedback we get has always been an integral part of how we work, and has helped us build a better Instagram for everyone. We’re going to focus on four areas:

• Harassment
• Account verification
• Content distribution
• Algorithmic bias

— Adam Mosseri (@mosseri) June 15, 2020

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