Is coverage behind an Internet pay wall worth less — or more?

Good news! Thanks to your hard work, a major media outlet featured your client in a story. But — uh-oh, wait a second — that story is behind a firewall available to subscribers only. Is this now a “tree falls in the woods” scenario? “The good news is that some of the models currently being considered include free access for users who come in from links in blogs and social media, so at least in some cases exposure will not be limited solely to paid subscribers,” PR pro …