Is JPMorgan’s $2 bill loss the worst PR disaster of 2012 (so far)?

Three reasons the company will be mentioned in year end lists.

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There are also several more in the running: Pink slime, Walmart bribery, Goldman Sachs resignation letter, Homeless Hotspots at SXSW.

Thanks to JPMorgan Chase’s $2 billion trading loss, we might have another shoo-in. Despite CEO’s Jamie Dimon’s textbook apology tour, the media continues to beat up the company—most recently, calling for Dimon’s resignation—and on Tuesday the FBI launched an investigation. Bad news, especially for JPMorgan investors.

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