Marketing Is there really no more B2B or B2C? Some industry experts say the only interaction that remains is H2H, or human-to-human exchanges. By René PowerMarch 17, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.