Is this the dumbest gag in PR?

Ever heard of David Feingold? Apparently, he’s the hottest guy on Twitter and Facebook, according to him and his mother. With the help of his publicist, Feingold, 31, launched the Web site HottestGuyonTwitter.com , presumably as an avenue to reality TV stardom. “What’s weirder than this been-done-to-death spoof is the PR company behind it and Feingold: Your Promote,” Kelly Samardak wrote for MediaPost . “That’s not even correct or understandable grammar.”