Is Twitter losing its street cred?
The site remains popular among brands and so-called influencers, but it’s becoming more of a broadcast channel than a relationship builder. Is this a bad thing?
In a recent blog post, PR pro Kami Huyse writes: “Twitter has increasingly become a broadcast channel vs. a relational one.”
She cites a Pew study from last year to make her point: “It showed that just under one-half of users were not checking the Twitter status of other people.” Twitter also scored very low on a BlogHer Study tracking which online platforms people find most useful.
So why does the 140-character universe remain so popular with so-called influencers?
Huyse argues:
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