For many brand managers, choosing an ambassador is important to gaining consumer trust and loyalty.
For United Nations PR managers, announcing their symbol of choice for a yearlong gender equality and women’s empowerment campaign has turned into a crisis.
Recently, Wonder Woman was appointed the honorary U.N. ambassador for the empowerment of women and girls. Here’s a snippet of the announcement, from UN.org:
The Wonder Woman campaign will highlight what we can collectively achieve if women and girls are empowered – along with examples of women and girls who have made and are making a difference every day by overcoming barriers and beating the odds to reach their goals.
The campaign is about women and girls everywhere, who are wonder women in their own right, and the men and boys who support their struggle for gender equality, bringing about positive change in their homes, workplace, communities, countries and the world together.
According to Vulture, the U.N.’s decision seemed to represent the interests of DC Comics and Warner Bros.—they share the ownership rights of her character.