Social Media Is your front desk guy a jerk? Maybe that’s why no one ‘likes’ your brand The stuff your company does offline affects its success online, according to a social media consultant. By Jackson WightmanMarch 23, 2011 SHARE In a post on his blog Convince & Convert, social media consultant Jay Baer claims: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.