Social Media It’s just ridiculous to argue about ghost-blogging Why and how to write on behalf of your CEO. By Mark SchaeferJan. 25, 2011 SHARE Why and how to write on behalf of your CEOIt seems like ghost-blogging—the practice of penning posts for others—is always under attack.Jon Buscall wrote a fine piece about it recently, as did Mitch Joel. Philosophically, I agree with them.In a pure and perfect world, executives should write their own copy. But practically speaking, I don’t agree. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.