It’s just ridiculous to argue about ghost-blogging
Why and how to write on behalf of your CEO.
Why and how to write on behalf of your CEO
It seems like ghost-blogging—the practice of penning posts for others—is always under attack.
Jon Buscall wrote a fine piece about it recently, as did Mitch Joel. Philosophically, I agree with them.
In a pure and perfect world, executives should write their own copy. But practically speaking, I don’t agree.
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