It’s time for the PR industry to stop with self-loathing and demand better

The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better.

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Another day, another mean tweet from a journalist:

Not to start #rosemarygate again, but why do journalists to speak PRs like this?

I wouldn't expect anyone to be spoken to in this way, no matter what job they're doing.

Absolutely unacceptable behaviour in any setting, never mind a professional one. pic.twitter.com/sdyuWTx7j9

— Rebecca Moss (@bexmoss) June 16, 2022

 

Ahhh… I love when PR people expect journalists to do homework for them.

— WUDAN YAN | wudan.bsky.social (@wudanyan) June 21, 2022

These folks sure don’t let a day go by without telling us how awful we are, do they?

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