Crisis Communications J.C. Penney publicly battles former employee The retail chain, which has had its share of difficulties of late, fired Bob Blatchford after he went on the ‘Today’ show and discussed J.C. Penney’s discounting practices. By Matt WilsonMarch 21, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.