J. Crew brings back discontinued swimsuit after writer’s plea

After New York magazine writer Jenni Avins made an impassioned argument for the brand to bring back the scoop back tank swimsuit. The brand took out a two-page ad to announce it was granting her wish.

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What I want is smooth, taut fabric that stretches from my shoulders over my chest and ribcage, with hip-high leg holes and an open back to expose my skin to sand, sunshine, and seawater. I want it available in evocatively named colors like hibiscus, marine, and bottle green (in black, it’s simply unstoppable.)

Ask, Jenni, and you shall receive. In a two-page ad in this week’s issue, J. Crew announces the scoop-back’s return, with a handwritten note from J.Crew’s creative director, Jenna Lyons, “Dear Ms Avins – your wish is my command … within reason.” AdWeek sums it up nicely:

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