JetBlue addresses rude passengers with flight etiquette videos

The airline company’s new marketing campaign taps into travelers’ collective misery over bad airplane behavior.

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Anyone who has flown a major airline in the last couple years knows that it’s basically on par with traveling on a city bus: cramped, gross, unfriendly and uncomfortable.

Part of what makes air travel so unbearable is the glaring lack of etiquette among passengers. That’s where JetBlue wants to change things.

A series of short vignette videos address hot-button flight etiquette issues such as the stranger who falls asleep on you and the ordeal of going to the bathroom when you’re sitting in a window seat.

That moment during a flight when things can get plane awkward. How do you handle it? #FlightEtiquette

— JetBlue Airways (@JetBlue) January 2, 2015

You’ve been in their shoes (seat) before. How do you handle it? #FlightEtiquette

— JetBlue Airways (@JetBlue) January 7, 2015

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