Jim Romenesko’s new feature, ‘Trying to Get a Straight Answer from a PR Guy’

The popular media blogger is emailing PR professionals in search of answers. Don’t say we didn’t warn you.

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In a segment Romenesko calls “Trying to Get a Straight Answer,” he poses questions to the PR teams at quick-service restaurants Chipotle and Chick-Fil-A.

His question to Chipotle is simple: Why did it take your restaurant so long to offer brown rice?

The Chipotle PR rep took exactly 22 minutes to get back to him, and gave a solid answer (though one gets the impression that Romenesko didn’t consider it a “straight” one).

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