Journalists talk infographics: 3 things PR pros should know

Staffers from the AP, Huffington Post, Mashable and CNN discussed what they look for in an infographic.

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Infographics, which are defined as “graphic visual representations of information, data, or knowledge,” are more likely to be shared via social media than your standard text article. As a result, journalists and PR professionals are taking notice of this visual phenomenon.

At Business Wire, we encourage clients to create infographics and include them as Smart News release assets in their press releases. For example, Kaplan Test Prep recently used an infographic to summarize its annual survey results. Convio also offered a visual look at the data included within its press release about online giving, and Mashable later republished that infographic.

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