Ketchum and Mastercard help the transgender, nonbinary consumers use their ‘True Names’

For the transgender and nonbinary communities, the credit card in one’s pocket can misrepresent their true identity every time they are asked to present it, Mastercard notes. This can lead to harassment or denial of service.

In 2019, Ketchum and Mastercard created the “True Name” initiative—the first to enable people to use their preferred name on their eligible credit, debit and prepaid cards, without the requirement of a legal name change. By driving national awareness and positive conversation around the True Name initiative and its promise, Mastercard aimed to set a new industry standard for the community under the banner #AcceptanceMatters.