Ketchum unveils new crisis management app

The global PR firm’s new RepProtect app puts your crisis plan in the palm of your hand.

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Take a hotel chain, for instance. The company’s executives could be holed up in a different city, but if disaster happens in a particular hotel, the general manager there could act on the early steps right from his phone — alerting the company higher-ups, dealing with guests, and even dispersing legal department-approved statements to gnawing reporters.

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