Social Media KFC campaign aims to bring fighting friends back together A Twitter competition using the #UniteThisXmas hashtag culminated in a song on the show ‘The X Factor.’ By Kevin Allen@kevin_j_allenDec. 19, 2013 SHARE Ragan Insider Premium Content From Creativity-Online.com: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.