How the KFC Crocs shoe became the hottest item at Fashion Week
The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards.
After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & Spices-scented fireplace log, KFC was looking for its next promotional tie-in. Enter Crocs, a global leader in innovative and casual footwear.
KFC and Crocs teamed up to create the most covetable shoe that fried-chicken fans had ever seen. A huge success, the KFC x Crocs Clogs sold out in just over 30 minutes.
KFC knew it needed an attention-grabbing moment to put KFC x Crocs Clogs in the spotlight. It chose to make the announcement at New York Fashion Week, one of the biggest events in the city, via an influencer event with global artist, fashion designer and beauty icon Me Love Me a Lot (MLMA).
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