KFC introduces George Hamilton as new Colonel Sanders

The fast-food chain’s chief marketing officer said that ‘no one person could play the Colonel.’ The actor is the fourth persona of the company’s iconic spokesman.

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In the latest installment, George Hamilton debuts as “Extra Crispy Colonel Sanders” to tout the brand’s new extra crispy chicken offering. Here he is in all his bronzed glory:

Hamilton follows a rotating cast of actors, which include Darrell Hammond, Norm MacDonald and Jim Gaffigan.

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