KFC’s successful campaign provides relief to communities throughout pandemic
The fried chicken chain donated food and funds to its employees and neighborhoods within its communities. Its campaign has earned first place in the Crisis Communications Campaign category of PR Daily’s 2020 Content Marketing Awards.
Supporting its communities is in KFC’s DNA.
So, when COVID-19 struck the communities it served, the fried chicken restaurant jumped into action with its Feeding Our Communities campaign.
It tapped its philanthropic partners and charitable organizations to help address major issues facing KFC employees and communities during the pandemic. KFC also created surveys and a Facebook page to identify employees’ concerns and keep morale up.
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