Kim Kardashian’s Paper magazine photos are lewd, shrewd PR

The reality TV star’s risqué photos in the magazine are an example of how taking risks and being authentic can generate a lot of buzz, for a person or a brand.

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The reaction in social media was immediate, prolific and a pure joy to watch. BuzzFeed and New York magazine each publishes features about the meme that the photos became.

Other reactions were far less indulgent toward Kardashian’s latest attempt to “break the Internet.” Comedian Chelsea Handler posted a shot of her own bare butt on Instagram with the challenge to compare hers to Kardashian’s and decide which one is real (presumably she meant not Photoshopped).

No matter what your opinion of Kardashian and the photos may be, you have to give her props for the effectiveness of her latest PR stunt, because that’s what it is: a PR stunt.

There are many subtleties to what Kardashian was able to accomplish with these photos, but it’s pretty brilliant stuff.

Here is a quick run-down on why this latest round of lewd behavior from the reality TV star is actually pretty shrewd PR strategy:

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