Kit Kat garners positive PR for campus theft response

The chocolate maker racked up love after sending replacement candy to a college student who tweeted that his bar was stolen.

Ragan Insider Premium Content
Ragan Insider Content

It all started when Kansas State student Hunter Jobbins tweeted this:

Left my car for maybe 15 minutes in front of the dorms and I come back to this. College man

— Hunter Jobbins (@jabbins) October 30, 2016

The tweet picked up plenty of attention, and even caught a brand manager’s eye:

@jabbins Who steals someones Kit Kat?! WHO DOES THAT?! Shoot us a DM and we’ll replace it for you 🍫

— Kit Kat (@KitKat_US) October 31, 2016

So, what did the chocolate company do to make it right? They provided Jobbins with a carful of Kit Kats: 6,500, to be exact. Check it out:

.@Jabbins making it rain on #NationalCandyDay 🍫☔️🍫

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.