Know the nuances of pitching online versus print outlets

When you seek coverage for your organization or, especially, for a product launch, these subtleties can make or break your scoring placement in front of your coveted target audience.

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Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, keep in mind that long-lead (print) media and short-lead (digital) media have different requirements when it comes to putting together a story.

Though some will vary from outlet to outlet, here are general guidelines to ensure you have the right tools for every channel to improve your chances of a successful media hit.

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