Kotex wants you to redesign the maxi-pad
The company hopes to collect 2,000 design submissions through its website.
The maker of feminine hygiene products is encouraging women to mention that which has been previously unmentionable. The company has partnered with “Sex and the City” costume designer Patricia field in asking its clientele to redesign the maxi-pad.
Kotex has nearly 800 design submissions through its website since Monday. The goal is to reach 2,000. There’s even a pad inspired by British street artist Banksy.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.