Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

Also: Delta Air Lines commits $1B to carbon-neutral initiatives, Amazon cinches most-intimate brand spot, tips for adding love to your writing, and more.

Good morning, PR pros:

Delta Air Lines’ chief executive, Ed Bastain, pledged to becoming “fully carbon neutral,” starting March 1.

The airline’s efforts include committing to spend at least $1 billion in the next 10 years to reduce its environmental impact. It’s the largest commitment an airline has made regarding environmental initiatives.

CNBC reported:

The company, which has made environmentally conscious moves in the past, will still rely on jet fuel.

“We will continue to use jet fuel for as far as the eye can see,” Bastian said. “We’ll be investing in technologies to reduce the impact of jet fuel, But I don’t ever see a future where we’ll eliminate jet fuel from our footprint.”

Here are today’s top stories:

In an effort to turn around a year of declining sales, the company announced it’s going to cut ties with half its creative and design partners, dropping from 36 agencies to 19.

AdAge reported:

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