Kraft says breastfeeding Oreo ad never meant for public

The company didn’t explain how the kid in this provocative South Korean ad dunks his cookie.

Ragan Insider Premium Content
Ragan Insider Content

But Kraft, the maker of Oreo, is saying the ad was never meant to be distributed.

Kraft’s agency Cheil Worldwide reportedly created the ad, but in a statement issued to the Chicago Tribune, Kraft said it was created “for a one-time use at an advertising awards program … [and] … never intended for public distribution or use with consumers.” It has not been aired anywhere, according to the Tribune.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.