Brand managers should be prepared to handle any response when selecting a brand ambassador.
Lands’ End recently removed an interview with feminist and political activist Gloria Steinem after backlash from anti-abortion activists. Many were upset at the brand for aligning itself with an outspoken women’s rights advocate.
After the article was taken down, more customers piled on, expressing confusion over the organization’s decision to completely remove the content.
Lands’ End apologized in a Facebook post:
Some customers were troubled and concerned that we featured an interview with Gloria Steinem in a recent catalog. Lands’…