Lay’s delivers marketing deliciousness with ‘Do Us a Flavor’ finalists
This year’s competition for a new chip flavor marks the company’s fourth year of the campaign-turned tradition.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
A New York favorite, a southern staple and a Tex-Mex treat are soon coming to grocery store shelves near you.
Everything bagel, crispy taco and fried green tomato potato chips are the finalists for Lay’s latest “Do Us a Flavor” competition, where the potato-chip purveyor hands over creative control to its fans.
The consumer-created products will hit the shelves later this month. The company announced the finalist in a press release and on social media:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)