LeBron James calls out NBA with a tweet

The basketball star took to the social platform to complain about the organization’s app. Here’s what PR and marketing pros can glean from it. 

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Would you call them out in a public forum?

That’s exactly what NBA star LeBron James did when he had had enough of the bugs in the National Basketball Association’s GameTime app.

James is technically a Cleveland Cavaliers employee, but as the NBA’s marquee player, fans were surprised to see him tweet this:

@nba GameTime App 2016-2017 can we please fix the box score portion. It’s to challenging scrolling through it and remembering previous stats

— LeBron James (@KingJames) October 7, 2016

The NBA responded roughly 14 hours later:

@KingJames Yup, we’re on it. Dev team is working on an update today.

— NBA (@NBA) October 7, 2016

The response reverberated around social media. Perhaps because users were surprised that one of the league’s most prominent players had the gall to call out the app’s shortcomings—or it might have been because it was a surprise that the organization responded at all.

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