LeBron James hires PR strategist who worked with Schwarzenegger

Can the man who angered the entire city of Cleveland rebrand himself as a good guy?

Ragan Insider Premium Content
Ragan Insider Content

Though he denies embracing the villain image, any good that James does off the court is lost because of fans’ perception of him. Now, James is saying that he’d be willing to return to Cleveland.

CBS Sports thinks it may be part of a big PR ploy. James recently hired a new PR strategist who previously worked for Arnold Schwarzenegger’s gubernatorial campaign.

A CBS Sports blog said:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.