Lego builds a crisis selling chauvinistic sticker

A set of decals manufactured by the toymaker includes an ogling construction worker catcalling ‘HEY BABE!” The brand’s response to the incident doesn’t help.

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Along the way, she happens to frequently cross paths with a band of construction workers from time to time, as well as a stationhouse where the firemen are often seen hanging around the front doors of the garage.

From what I’ve been told, both groups routinely flirt with girls passing by. However, never has my roommate once complained of the occurrence, nor mentioned feeling offended by the act. In fact, quite the opposite.

When she talks about it, she seems flattered, if anything: It’s better than their ignoring her; one may even find a little extra bounce in her step.

That said, my roommate is a 26-year-old city girl. Not a 6-year-old adding to her Lisa Frank collection.

Lego failed to see the distinction.

The toymaker has come under fire for manufacturing a set of stickers, within which one depicts a construction man catcalling out “Hey Babe!”

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