The company’s CEO, Jeff Weiner, announced this week that LinkedIn will buy lynda.com, a subscription-based software training website, for $1.5 billion.
It’s LinkedIn’s biggest acquisition to date, and though the social media platform hasn’t announced how members will pay for the service, the skill-based video library joins LinkedIn’s job search, SlideShare and additional features that enable members to network with other professionals, find employment opportunities and enhance skills in their industries.
Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill. Or doing a search on SlideShare to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject.
Weiner explained the match between LinkedIn and lynda.com in a blog post: