LinkedIn, Twitter and YouTube adding options
Lynda.com’s training library will become a part of LinkedIn’s offerings, while Twitter is attempting to improve searches. YouTube is putting forth new advertising choices.
The company’s CEO, Jeff Weiner, announced this week that LinkedIn will buy lynda.com, a subscription-based software training website, for $1.5 billion.
It’s LinkedIn’s biggest acquisition to date, and though the social media platform hasn’t announced how members will pay for the service, the skill-based video library joins LinkedIn’s job search, SlideShare and additional features that enable members to network with other professionals, find employment opportunities and enhance skills in their industries.
Ryan Roslansky, LinkedIn’s head of content products, wrote:
Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill. Or doing a search on SlideShare to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject.
Weiner explained the match between LinkedIn and lynda.com in a blog post:
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