London café charges patrons for time, not coffee
Freelancers and remote workers now have a workspace where they don’t have to feel guilty for not buying anything, or they can pound enough coffee to make the visit worth it.
Ziferblat means clock face in Russian and German (Zifferblatt). The idea is guests take an alarm clock from the cupboard on arrival and note the time, then keep it with them, before, quite literally, clocking out at the end. There’s no minimum time. Guests can also get stuck into the complimentary snacks (biscuits, fruit, vegetables), or prepare their own food in the kitchen; they can help themselves to coffee from the professional machine, or have it made for them.
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