Make sure your media pitch serves a diverse audience

Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.

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PR pros are constantly looking to stand out when pitching their media contacts.

Having a unique angle, an unmatched expert source or a bit of really gripping news to share can generate headlines and build relationships with journalists and media gatekeepers. Yet, newsrooms are changing.

Much like the rest of the U.S. economy, news organizations have been taking a closer look at how they represent and engage with diverse and underserved populations. And in uncertain, often terrifying times for the news media industry, being able to serve a diverse audience has led to growth.

Jennifer Kho

Jennifer Kho, former managing editor for HuffPost and now the VP of journalism and information equity at DoGoodery, explained how the changing newsroom offers opportunity for PR pros who embrace the DE&I lens as part of Ragan’s DE&I Summit for Communicators on Feb. 9. Her presentation, alongside Jenny Choi, director of programs for Media Democracy Fund, offers insights on how focusing on DE&I can be an unmatched opportunity to find new audiences and get your clients coverage.

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