Make your marketing content more mobile friendly

With more and more consumers reading articles on small screens, you have to work harder to capture and keep their attention. These tips can help.

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Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere.

Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales. Don’t worry, though. It’s not hard to make some improvements today.

Whether it’s simple changes or complex technical adjustments, here are five ways you can enhance, organize and format your content so it looks great on mobile devices and provides a solid user experience all around:

Limit (or eliminate) pop-ups

People on mobile devices are far more finicky than those on desktops. As a mobile user myself, I know that I’m always in a hurry trying to find what I need quickly on the go. On smartphones, pop-ups can be a huge mistake if they aren’t done correctly.

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