Managing director of Edelman Digital Europe answers 7 questions on PR

The PR man explains why you’ll probably need to familiarize yourself with at least a little math to do your job well.

On the PR blog of the Dutch agency Coopr, founded by PR Daily Europe contributor Jody Koehler, Manson answered seven questions on public relations.

In what is called “The PR Spotlight,” Manson explains that measurement and analytics are hot on his radar right now: “Someone said to me recently, ‘I didn’t get into PR to do math.” I told them they were going to have to get used to spending as much time with Excel as PowerPoint.”

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